Followup with prospect is very essential step that has to be done to get 85% of sales. Followup is the secret to get very huge business in less time. Followup makes any businessman to live their life very happily. Followup never makes you down. So you must followup with your prospect to get all the best things in your life. It is my personal experience that is applied and succeeded in my life and enjoying from last 3 years.
You can consider following statistics and plan your marketing strategy
- 48% of sales people never follow up with a prospect
- 25% of sales people make a second contact and stop
- 12% of sales people make more than three contacts
Success rates are as follows
- 2% of sales are made on the first contact
- 3% of sales are made on the second contact
- 5% of sales are made on the third contact
- 10% of sales are made on the fourth contact
- 80% of sales are made on the fifth to twelfth contact
Creating and using a follow up system that works for you is a guaranteed way to grow your business. In fact with less than 52% of all sales people following up with their prospects you will not only grow your business but you will stand out amongst your peers. And remember 80% of sales are made in the fifth to twelfth contact if you are in a market with heavy competition you literally eliminate your competitors by simply following up.
Follow-up with Gratitude
There are many ways to follow up with your prospects and one of my favorites is through gratitude and appreciation. Before dialing, emailing or writing a note take a moment to think about your prospect and your last meeting. Is there something you discussed in your last meeting that gave you an idea or helped you in some way? Did you learn something new about how your product or service can help a future prospect or customer? Did your prospect possibly give you a referral or a lead? These are all great examples of how you can follow up with gratitude.
Think about the last time someone expressed gratitude or appreciation towards you. Was it in person, on the phone, via email, or maybe you received an unexpected thank you card? Think about how this small act of gratitude made you feel. This is the same feeling you create with your prospects when you appreciate them. This feeling creates a stronger relationship with your prospect. By building on your relationship you are attracting your prospect to convert themselves to the sale or another referral.
Try out following up with gratitude after your next few presentations and see what happens. If you currently do this in your follow up process leave a comment and tell me how it is working for you.